Who must cross?
Who needs to understand, believe or act? What do they already know, value, fear or resist?
The Data Narrator
The Canvas
Use one page to carry an audience from evidence they can see to a decision they are prepared to make. Complete it before building the deck.
What must happen?
Name the specific choice, commitment or behaviour required. Avoid vague aims such as “raise awareness”.
What is the truth?
What is the smallest set of evidence that proves the important point? What can be removed without weakening it?
Why does it matter?
Translate the evidence through time, cost, quality, risk and human consequence. What changes if nothing changes?
How will meaning travel?
Choose the contrast, sequence, analogy or visual that makes the truth understandable and repeatable.
What makes this difficult?
What objection, trade-off, missing context or uncomfortable implication must be acknowledged rather than hidden?
Finish the sentence.
“Having seen this evidence, I need this audience to…”