Everything is included, so nothing is emphasised.
The audience has to do the analyst’s work again: find the point, infer the stakes and decide what matters.
The book, method and workshop system by Rose Attridge
Being right is not enough.
Your evidence has to travel.
The Data Narrator helps capable people move from technically correct reporting to decisions others understand, repeat and act on—without decorating the data or dumbing it down.
01EvidenceWhat is true?
02MeaningWhy does it matter here?
03DecisionWhat must happen next?
The real problem
More reporting can make an organisation feel informed while leaving it unable to decide.
The dashboards grow. The packs become thicker. The analysis becomes more defensible. Yet the conversation still ends with “take that away” or no decision at all. The failure is rarely the data. It is the crossing from evidence to human meaning.
The analysis begins where the expert is—not where the decision-maker is.
Technically accurate language fails because it does not connect to the listener’s context, incentives or decision.
The room understands the finding, but nobody knows what should happen next.
A data story is unfinished until it lands on a named choice, owner, trade-off or action.
The working method
The Bridge carries people from a number they can see to a decision they will make.
The near bank
Start where they are.
- Who is the audience?
- What decision is genuinely in front of them?
- Which outcome do they already care about?
The span
Make the meaning travel.
- Select the signal
- Build contrast
- Use an analogy people can repeat
- Name the human stakes
The far bank
Land on action.
- What choice must be made?
- Who must act?
- What changes if the truth is accepted?
The one-page tool
Put the whole crossing on one page.
Audience, decision, signal, stakes, bridge, friction and ask—visible before you build another deck.
Tools from the method
Practical tests for work that has to land.
Y = f(X)
Separate outcomes from levers.
Stop presenting the result as though the audience can directly change it. Show which inputs they can actually influence.
TIME / COST / QUALITY / RISK
Translate into decision language.
The same finding can mean something different through each lens. Use the lens the decision genuinely turns on.
METRIC TEST
Expose measures that create the wrong behaviour.
Ask whether the metric is influenceable, gameable, timely and pointing attention at the right part of the system.
ANALOGY: 4 MOVES
Make difficult evidence repeatable.
Anchor it in something familiar, preserve the important structure, reveal the surprise and return to the decision.
Use the method now
Do not wait for the book to change what happens in the room.
Choose the level that matches the problem in front of you.
The Canvas
Use the method on your next paper, metric, presentation or live decision.
- Printable one-page structure
- No signup required
- Built for real work, not practice examples
From dashboard to decision
A working session built around one of your own live insights—not generic presentation training.
See the workshop →Executive briefing
A provocative session on why technically correct reporting so often fails to move an organisation.
See the briefing →Narrative advisory
Work directly with Rose to shape the evidence, meaning and ask around a specific high-stakes decision.
See advisory support →
The Data Narrator
Nobody listens to your data
until you make them. Rose Attridge
until you make them. Rose Attridge
The book in development
For the person with something true to say—and no appetite for another decorative dashboard.
The book combines operational experience, psychology, narrative craft and practical tools for the distance an insight must travel inside a real organisation.
01Why being right changes nothing
02Finding the decision inside the data
03The Bridge: evidence, meaning and action
04Metrics, analogies and stories people repeat
05Landing the ask without manipulation
Publication notes and practical tools
Get the ideas before the book arrives.
Early excerpts, new tools from The Bridge and practical notes on making evidence heard. No generic data-content machine.